Marketplace360: Track
The ability to track behavior of consumers online is one of the key advantages to advertising online.
The ability to track behavior of consumers online is one of the key advantages to
advertising online. Travidia understands the importance of monitoring consumer
behavior and trends and has worked to develop tools and tracking mechanisms that
report on a variety of key metrics. These metrics allow newspapers to share measurable
results with their advertisers and track their overall shopping channel success.
Our data analyst professionals track statistics daily and provide our partners with important information about their shopping channel. Each of Travidia's partners has their own access code to log in and monitor stats on nearly every part of their marketplace including visits, page views, top keyword searches, top categories, top advertisers and much more!
Travidia's Marketplace Analytics package also allows the newspaper to set up custom reports so that key members of the newspaper marketing staff can receive detailed reports on data that is being tracked. Newspapers can set up automatic reports so that a very detailed summary of marketplace activity can be received in an email on a daily, weekly or monthly basis. The reporting software also allows you to view data for a specific date range so you can pinpoint the effectiveness of a particular marketing campaign.
Travidia's Marketplace Analytics package comes free as a part of the Marketplace360 and Business Listing Solutions.
For more information call (866) WEB-4-ADS!