AdScripter Business Directory Features (pictured above)

• Allows you to build your own dynamic business directory online where advertisers maintain their own information. Standard listing includes:
  
  
  • Business name
  • Address
  • Phone Number
  • Print ad link (if applicable)
  • Map & driving directions
  • Email listing to a friend
    
    
• Provides numerous up sell opportunities for media partners with enhanced listing capabilities including:
  
  
  • Advertiser logo
  • Advertiser tag line
  • Website address (link)
  • Fax number
  • Email address (link)
  • Hours of operation
  • Search keywords (tied to shopping channel database)
  • Multiple category placement
  • Ad creation tool/microsite tool (WYSIWYG Editor)
  • Sales & Special Offers submission
  • Inventory component

AdScripter users are empowered to create, update and manage their online advertising content. Lower advertising costs, faster deployment times and increased control will encourage advertisers to return to your site to update their ads on a regular basis. Giving advertisers the tools to create dynamic advertising messages on-the-fly will allow those with little or no advertising budgets to quickly make a name for themselves in your shopping channel and drive the local brand!

AdScripter WYSIWYG Editor Features (pictured above)

• Word®-like editor allows users to bold text, italicize text, change text color, underline and justify text (left, right, center), created bulleted or numbered lists, redo, undo, copy and paste directly from Word® or paste plain text, change font face, and change font size
• Users can upload images (JPEG & GIF) and build image libraries for easy storage and placement of ad graphics
• Insert special characters suchs as ©, ®, ™, etc
• Easily create hyperlinks to and email address or external website
• Easily format text and images using the tables editor
• Built-in spell checker
• For more advanced users you can quickly toggle between WYSIWYG and HTML views
• Built-in support for uploading/deleting/inserting images, Flash, and Windows Media files
• The Document Uploader allows users to place PDF, DOC, RTF, TXT and other types directly in the editor
• The Code Snippets dropdown is a handy tool that allows you to place predefined pieces of text or HTML like signatures, content templates, legal text, meta tags for mail-merge, and so on

Designed Specifically for Non-Technical Users

The AdScripter system is specifically designed for the non-technical user. However, it can be used by webmasters, designers and ad agencies alike to build ads that are more complex and dynamic. AdScripter provides a graphical user interface that allows the advertiser to create content, add images, enter specific business information and much more.

The intuitive nature of AdScripter makes it easy for anyone who has used standard word processing applications. Most users need little or no technical skill or training with the product to be able to create great online advertising messages. Simplicity in design encourages advertiser participation and long-term use.

AdScripter is completely browser based so any computer that has Internet access can be used to log in and update ads instantly. Users will not need to install any special software on their computer, they simply connect to the Internet, log in through the media partner shopping channel and create!

Sales & Special Offers

Built into the Travidia AdScripter solution is a "Sales & Special Offers" component which gives your advertisers yet another benefit of advertising through your channel. In addition to the business listing and online ad/microsite, your advertisers can opt-in to the Sales & Special offers feature that allows them to create a short advertising message that is carried throughout the channel which links back to their ad/microsite! These sales specific messages are distributed throughout the entire site and attract potential buyers to specific ads within the shopping channel!

Speak to an AdScripter specialist now, call toll free 877-274-7803