The Changing Media Mix

Marketplace Suite assists newspapers at a critical time where the media mix is rapidly changing from print to online and revenue opportunities gained through online advertising programs have become much more prominent and successful.

Consumers and advertisers are demanding more from their media choiceswhile media fragmentation is accelerating at a phenomenal rate. There is an increased demand on measurable results in advertising programs while expense scrutiny and margin growth remains paramount.

Media Proliferation

• The business model is shifting rapidly
• The number and type of media have grown significantly over the past six years and is expected to accelerate over the next five

Consumer Preferences

• Traditional media is being squeezed by “new media”
• Newspapers continue to lose readership
• TV/Radio losing reach
• Cable penetration is below Internet penetration
• Growth in web-based readership

Advertiser Preferences

• National advertising decline
• Response tracking
• Focused messages

Newspaper Landscape

• Cost pressures
• Lineage declines
• Classified/directory threats
• Direct marketing
• Interactive media growth

How Can Marketplace Suite Help?

Marketplace Suite helps to solidify the newspapers’ role as local marketing expert and drives the local brand. Marketplace Suite utilizes technology to deliver personalized messages and content across multiple channels and generate revenue from brokering messages. Travidia assists in developing and harnessing this technology for the newspaper to maximize and optimize the new digital revenue channels.

Marketplace Suite brings all verticals under one roof and serves as a stand-alone, scalable, and content agnostic digital shopping channel package. Travidia can take content feeds from virtually any source and output into our feature-rich standardized display.

Different data inputs allow media partners to reach into new advertiser segments to cement relationships with current advertisers and expand market share by reaching non-advertisers.

Expand Channels to Drive Reach and Frequency

• Create new marketing opportunities
• Leverage existing print relationships
• Drive new revenue
• Reach new markets
• Maintain brand integrity
• Focus is on individual site and market nuances that affect traffic and response
• Take advantage of the numerous current and future channel opportunities
• Flexible best of breed technology to accommodate numerous vendor solutions, content types, marketing and revenue opportunities

Highly Flexible Presentation and Local Branding

The Marketplace Suite of products and services solidifies your role as local marketing expert and drives your local brand. Marketplace Suite is not labeled and marketed as a third party entity; rather it appears as a natural extension of your own website.

Anatomy of Marketplace Suite

	Marketplace Suite is a fully branded white-label solution. Seamless user experience and navigation exist throughout!
	Travidia's display ad conversion solution is the industry's best. The category tower is a portable object that can be placed anywhere to help drive traffic into the marketplace! More info...
	Travidia is the pioneer in preprint conversion for retailers. Travidia's provides preprint conversion services that turn inserts into fully interactive digital sales pieces.
	Travidia's Integrated Search spans across all verticals. A single search return page displays all retrieved content (display ads, inserts, special sections and classifieds in a segmented list allowing the end-users to select exactly which content-type suits their needs.
	Travidia can display a catalog feed from a local retailer allowing them to display their products on the newspaper marketplace and drive traffic back to their site for online purchase.
	Travidia's Special Sections conversion services are the best in the industry. These popular consumer supplements can live online long after the print version is discarded.
	Travidia can enable ecommerce solutions to help local retailers get online and make a profit!
	Travidia provides classified services with full search functionality, image support and a variety of great upsell components!
	Travidia has partnered with several best of breed vendors in the industry to provide the most complete and sophisticated marketplace available today. The flexibility of Marketplace Suite allows Travidia to cater each solution to a variety of content types provided by a variety of vendors!
	Marketplace Suite comes equipped with a great selection of Traffic Builders to help drive revenue and traffic. Top Liners and Top Ads are excellent upsell components to your online classified and display ad programs.
	Marketplace Suite comes standard with a variety of powerful tools such as email alerts, shopping list, email a friend, etc. to truly round out the online marketplace offering!
	Travidia's Ads In Content (AIC) component dynamically positions thumbnail sized versions of display ads throughout your entire website to draw traffic into the marketplace! AIC towers can be placed contextually within editorial content or placed on other high traffic areas of your website providing another great upsell opportunity for advertisers!

Central Merchandise Database
Media partners capture multi-market capabilities with single versioned merchandise database. Merchandise content from multiple sources is fed in and distributed in a variety of effective revenue driving channels.

The Global Advertising System

The Multi-Channel Strategy

• Focus is on creating data inputs and multiple distribution options to provide audience segmentation and flexible pricing
  
  
• Different data inputs allow newspapers to reach into new advertiser segments to cement relationships with current advertisers and expand market share by reaching non-advertisers
  
  
• Flexible pricing allows retailers to balance profitability and inventory levels

Marketplace Suite Keys for Unlocking Shopping Channel Success

• Protect your brand... Don’t build others’
• Drive and create new channels
• Expand reach and frequency
• Use marketing information to create opportunities
• Fully value and leverage your existing retail relationships by fully utilizing the digital medium
• Develop local channels
• Remember the consumer experience
• Focus on what you do best: pick the right partner

Speak to a Marketplace Suite specialist now, call toll free 877-279-5330