Travidia provides partners with a variety of powerful promotional tools and traffic drivers as part of your marketplace. Multiple points of entry link visitors with the shopping channel and increase consumer traffic.

• ROP Category Towers
• Classified Liner Category Towers
• Ads In Content (AIC)
• Top Ads
• Top Liners

ROP Category Towers

ROP Category Towers provide you with a dynamic feed of links into your primary shopping categories!

The example above displays an ROP category tower placed on an editorial page. Category towers provide a great way to drive traffic into your shopping channel!

• Example

Classified Liner Category Towers

Classified Liner Category Towers provide you with a dynamic feed of links into your primary classified liner categories!

The example above displays a classified liner category tower. Classified liner category towers provide a great way to drive traffic into your classifieds vertical!

Ads In Content (AIC)

Ads In Content allows you to place thumbnail sized ad images throughout your website to link consumers directly to your online ads! Increase consumer traffic with direct links from ads into your local shopping marketplace.

The example above displays an AIC tower with three ad thumbnail images. Defining a category in the ad call allows media partners to mix contextual advertising in with relevant editorial content, in this example we see an article on energy with ads on home improvement such as roofing and windows

A dedicated server enables Travidia to rotate advertising according to weighted criteria such as category or specific advertiser. Mix AIC with your editorial content and provide contextual advertising for your visitors, for example the sports section of your site may contain AIC with a category set to "Sports & Recreation" and users find ads that are completely relevant to their interests!

Ads In Content provides branding and page impressions to complete the promotional look. Travidia creative staff can build custom AIC tower wrappers catered precisely to your website look and feel!

• Example 1 (refresh page to see ads rotate)

Top Ads

Top Ads are key ad content fielded data snippets that are compiled into a tower display that can be placed anywhere on the media partner website to help promote ads and advertisers in the shopping channel. Top Ads consist of call to action text and images scraped directly from the ads during the Travidia ad conversion process.

The example above displays a Top Ads tower placed on an editorial page. Travidia builds Top Ads for your select advertisers creating an excellent upsell opportunity for the newspaper

Top Liners

Top Liners provide a great upsell opportunity and help drive traffic into your classified verticals!

The example above displays a Top Liner tower for employment and real estate classified verticals.