NEWSPAPER INDUSTRY VET, ED VILLESCAS JOINS TRAVIDIA AS VP BUSINESS DEVELOPMENT

CHICO, Calif.--(BUSINESS WIRE)--Dec. 16, 2005--Travidia Inc., the leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced that Ed Villescas has joined the company as vice president, business development.

Villescas comes to Travidia from The Virginian Pilot in Norfolk, Virginia, where he served as major retail advertising manager, directing the Major Accounts and National Advertising departments. An experienced newspaper executive, he has held various leadership positions at Gannett, The Indianapolis Star, The Denver Post, The Denver Newspaper Agency and Lee Enterprises.

"Ed's 16 years of newspaper and advertising experience adds invaluable expertise to Travidia's operations," said James Green, chief marketing officer for Travidia. "And we're pleased to welcome him to our growing team of professionals."

Villescas is a member of the NAA's Display Advertising Federation, the National Association of Minority Media Executives, an alumnus of the Maynard Media Academy at Northwestern and the James K Batten Leadership Program.

"Travidia has established itself as a leader in providing Internet marketing services to newspapers and retail advertisers," said Villescas. "I'm honored to have the opportunity to join these talented professionals who are committed to the continued development of these highly successful partnerships."

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Denver, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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