VERTIS AND TRAVIDIA LAUNCH STRATEGIC MARKETING ALLIANCE

FOR IMMEDIATE RELEASE - Baltimore, MD and Chico, CA, March 31, 2003: Vertis, a leading provider of technology-based marketing and advertising solutions, and Travidia Inc., an Internet-based marketing management and preprint advertising services provider, today announced the formation of a strategic marketing alliance. According to the agreement, the companies will represent the Internet marketing and advertising products and services that each company offers to their respective customer bases.

Vertis’ Inserts2online™ is a service provided to national and regional retailers by which users visiting the retailer’s Web site can browse and search the advertising insert each week for special offers at their local store.

Travidia’s Integrated Marketplace, an Internet marketing management tool deployed nationally by hundreds of newspapers and other media Web sites, allows consumers to easily browse and search local display, real estate and automobile ads within the online versions of these local publications.

The strategic marketing alliance will enable Vertis’ Inserts2online customers to extend the reach of their online advertising programs from the retail Web site to local newspapers and other media Web sites offering Integrated Marketplace services.

“Travidia is an excellent partner for Vertis in this important market area,” said Herb Moloney, chief operating officer at Vertis. “They have quickly established Integrated Marketplace as one of the leading electronic marketing solutions for the newspaper industry. Our Inserts2online customers are experiencing great response to the service offered through their Web sites and we expect that they will find the ability to expand to local media sites very appealing.

”John Strisower, chairman and CEO of Travidia, added, “This alliance makes sense for both firms and for our respective customers. Vertis has been a great company to work with in developing this alliance and we look forward to continuing the evolution of this market together. Our combined strengths and market presence will help to standardize and accelerate the growth of this exciting and highly efficient new retail advertising medium.”

For more information or to schedule an interview regarding Vertis’ alliance with Travidia, contact Donovan Roche or Carla Marshall at (619) 234-0345.

About Travidia, Inc.

Travidia Inc., formerly AdExpedia, is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers (including: Lowes Home Improvement, Meijer Stores, Petco, Jo-Ann Stores, Michaels Arts & Crafts) and major newspapers (including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers). Travidia Inc. is a privately held California corporation. For further information about Travidia Inc. visit www.Travidia.com on the web or call (530) 893-6195.

About Vertis

Vertis is a global powerhouse for integrated marketing and advertising solutions that seamlessly combine advertising, direct marketing, media, imaging and progressive technology. Headquartered in Baltimore, MD, with production and sales offices throughout the U.S. and United Kingdom, Vertis serves local, regional, national and international companies across diverse industries. Vertis' products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and eMarketing. To learn more about Vertis or Inserts2online, visit www.vertisinc.com or www.vertisinc.com/inserts2online.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In this document, the words "believes, "anticipates, "expects, "estimates, "plans, "intends" and similar expressions are intended to identify forward-looking statements.

All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.

Consequently, you should consider these forward-looking statements only as our current plans, estimates and beliefs. Even if those plans, estimates or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise these forward-looking statements.

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