TRAVIDIA, SUNRISE MARKETPLACE, FAT BOTTOMLINE.COM ANNOUNCE FIRST MAJOR SHOPPING DISTRICT IN NATION TO BUILD MERCHANT CONTROLLED ONLINE STOREFRONTS

CHICO and CITRUS HEIGHTS, Calif., July 12, 2005
Travidia Inc., the market leader in Internet marketing services for newspapers and retailers, and Sunrise MarketPlace, a group of nearly 500 stores, services and restaurants in the Sacramento, California Metropolitan area, along with FatBottomLine.com today announced a unique partnership to provide a self-serve enhanced business directory and web microsites for each of the hundreds of member businesses.

"Travidia is excited to partner with Sunrise MarketPlace and FatBottomLine.com to provide a needed Internet on-ramp to local merchants. Our innovative AdScripter technology allows advertisers to build their own enhanced, microsite business listing and create marketing messages that get in front of motivated consumers," said James Green, Travidia's Chief Marketing Officer. "This takes business directories to the next level."

Member businesses and business centers include small to large size retailers in Sunrise Mall and MarketPlace At Birdcage, plus eight neighborhood centers, business and professional buildings and restaurants, such as Elephant Bar, Lowe's, Best Buy, Men's Warehouse, Starbucks, Old Navy, Cost Plus World Market, FedExKinko's, Macy's, Target Greatland and Curves for Women.

"Working with the professionals at Sunrise MarketPlace, we've developed a site that will allow merchants to create and enhance their own business listing, develop targeted advertising messages to promote special sales and create their own microsite to round out a complete suite of advertising and promotional vehicles which is unlike any other major retail shopping mall or center's web site in the United States," said Ken Knecht, Travidia's Vice President of Marketing.

"We are very excited about the partnership with Travidia since it has opened up new technology for our businesses in a way that allows them to intuitively market themselves 24/7 to drive consumers to their stores," said Kathilynn Carpenter, executive director of Sunrise MarketPlace.

Benefits offered by this innovative site include a listing for each member center or complex and complimentary individual one-page business sites that include the following:

• Business microsite page including easy-to-use web-based text and photo editing tools
• Enhanced business listing under geographic center location, category and alphabetical order.
• Information about the business, including logo, tag line, phone number, email, web site address and business hours.
• Sales and special offer tools to help promote business events
• Map & driving directions to the business.

"This technology allows each one of our businesses the power to reach out to consumers in truly innovative and directed manner," said Karen Hamilton, vice president of Macy's Sunrise and chairperson of the 15-member board of directors that governs the Sunrise district.

AdScripter's also fully integrated with a powerful keyword search engine built into the site that allows shoppers to find actual merchandise, not just a long list of store names like most merchant directories.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About Sunrise MarketPlace

Sunrise MarketPlace is a business improvement district comprised of 500 stores, services and restaurants along Sunrise and Greenback in the heart of Citrus Heights, near Sacramento, Calif. Find your favorite stores and services online at www.sunrisemarketplace.com and simply type in their name or description.

About Fat Bottom Line

FatBottomLine.com is an online search marketing, webinar and lead generation firm located in northern California. In addition to these services, FBL produces Internet content "channels" through its media production division - Left Brain Studios.

Related links:

Denver Newspaper Agency Launches New Self-Serve Recreational Vehicle Dealer Directory Powered by Travidia

Fort Worth Star-Telegram, Travidia Announce Innovative Self-Serve Online Auto Dealer Directory

View AdScripter Product Page

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