NEW BABY BLUES

By Marti Childs & Jeff March
Published October 1, 2005

From the October issue of Prosper Magazine, a Sacramento business publication

Based in Chico, Travidia Inc. performs internet marketing and digital advertising services for newspapers and retail advertisers. Travidia, which has 130 employees, works with Lowe's Home Improvement, Petco, OSH, Red Lobster, the San Francisco Chronicle, Orange County Register, St. Louis Post-Dispatch, Dallas Morning News and all 32 Knight-Ridder newspapers.

Comments:

"Travidia has staying power. Management survived the dot-com bubble bursting, without formal VC assistance. It has kept its act together on several fronts. The longer management can resist the VC temptation, the better for the founding shareholders. Good for them! They have a great business model, as evidenced by their growing success since 2000. Will the dogs eat the dog food? (Travidia has) a good base of blue chip customers. It also has significant revenue for an early-stage company and has been operating in the black for a couple of years. And the No. 1 reason most people should care about this little company: it hires people. Not bad for a small company in Chico outside the mainstream economic capitals." - James Kitchel [CEO of the Sacramento Angels investor group and managing general and CEO of Newcastle Ventures LLC of Sacramento, which invests in and advises mergers of small and midmarket companies.

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