SCRIPPS SELECTS TRAVIDIA TO POWER ONLINE NEWSPAPER SHOPPING CHANNELS

CHICO, Calif., Sept. 6, 2005 - Travidia Inc., the market leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that The E.W. Scripps Company has selected Travidia to power its newspaper website shopping channels.

Launching in September, 14 Scripps newspaper shopping sites will feature print display advertisements online, as well as Travidia's Syndicated Marketplace - weekly inserts from some of the nation's most popular retailers like Lowe's, Petco and Red Lobster - all in a searchable, integrated shopping marketplace format

"We are pleased to be partnering with one of the oldest and most respected media organizations in the country," said Bill Ferguson, vice president of sales for Travidia in the Southeast. "Scripps understands that using our technology will allow them to enhance their Internet presence among online shoppers and also to better serve their advertisers."

Scripps newspapers equipped with shopping channels are located around the country and include the Redding Record-Searchlight and Ventura County Star in California, the Corpus Christi Caller-Times, San Angelo Standard-Times, Abilene Reporter-News and Wichita Falls Times Record News in Texas, the Knoxville News Sentinel and Memphis Commercial Appeal in Tennessee, the Daily Camera in Colorado, the Kitsap Sun in Washington, the Naples Daily News and Treasure Coast Newspapers in Florida, Evansville Courier & Press in Indiana and the Anderson Independent-Mail in South Carolina. They will join more than 100 newspapers currently being served by Travidia.

"Travidia tailored their technology to increase traffic to our newspaper websites and to maximize online exposure for our retail advertisers' print messages," said Bob Benz, general manager of interactive media for Scripps newspapers. "This new partnership will enhance our websites by providing retailers with creative solutions to connect with our readers, and we'll also be able to feature advertisers' inventory content in real time."

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About The E. W. Scripps Company

The E.W. Scripps Company is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company?s media businesses provide content and advertising services via the Internet. Scripps newspapers include the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County Star (Calif.). Scripps also operates the Washington D.C.-based Scripps Media Center, home to the Scripps Howard News Service.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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