| Press Releases > New Online Shopping Channel for Inland Southern California |
NEW ONLINE SHOPPING CHANNEL FOR INLAND SOUTHERN CALIFORNIA OFFERED BY THE PRESS-ENTERPRISE IN RIVERSIDE
RIVERSIDE, Calif.--(BUSINESS WIRE)--Jan. 3, 2006--Travidia Inc., the market leader in Internet marketing services for newspapers and retailers in North America and Europe, announced today that The Press-Enterprise in Riverside, California, which is owned by Belo Corp., has selected Travidia to power its new online shopping channel geared toward connecting Inland Southern California shoppers and businesses, effective immediately.
Online shopping on www.pe.com now features print display advertisements, special sections, newspaper inserts and classified ads in a searchable, integrated shopping marketplace format.
"We're pleased to partner with The Press-Enterprise to help them enhance their online presence among Inland Southern California shoppers and to better serve their existing retail clientele," said Richard Luck, Travidia's vice president of media sales, Western region.
The Press-Enterprise joins The Dallas Morning News and The Providence Journal, which are also owned by Belo, as well as more than 125 other newspapers around the country currently being served by Travidia.
"We're excited to debut the new Press-Enterprise shopping channel because we've seen Travidia's innovative online products and services increase exposure and boost sales at other Belo newspapers," said Lisa Wagner, product manager/Consumer Classifieds for Belo Corp.'s interactive media division. "This technology will help us better connect our retail advertisers with readers who want to buy local."
About Travidia Inc.
Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News, 15 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Denver, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.
About The Press-Enterprise Company
The Press-Enterprise Company, a subsidiary of Belo Corp. (NYSE:BLC - News), is the leading provider of news and information for Inland Southern California through several newspapers, magazines and their associated Web sites, including The Press-Enterprise (www.pe.com), the area's leading newspaper; The Business Press (www.thebizpress.com), the leading business newspaper in the Inland Empire; La Prensa (www.laprensaenlinea.com), the top Spanish-language weekly newspaper in Riverside and San Bernardino counties; and El D (www.laprensaenlinea.com/eld/), a weekly serving the Coachella Valley's Hispanic community. Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
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