TRAVIDIA HIRES INTERNATIONAL BUSINESS DEVELOPMENT PROFESSIONAL RICHARD LUCK TO HEAD WESTERN REGION MEDIA SALES

CHICO, Calif.--(BUSINESS WIRE)--June 6, 2005--Travidia Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced that international business development and marketing specialist Richard Luck will serve as vice president of media sales overseeing the western region.

Most recently, Luck was business development director and partner with Future of News in Boulder, Colorado - a developer of software for the newspaper industry - where he negotiated contracts with four of the top six newspaper media companies.

"Richard's 20 years of robust marketing and business development experience at both the national and international newspaper market levels make him a huge asset to our company," said James Green, Chief Marketing Officer for Travidia. "We are thrilled to have him on the Travidia team."

Before joining Future of News, Luck served in various capacities with DRW (International) and Wolstenholme Partners where among other things he successfully negotiated newsprint supply contracts with Russian newspaper mills, imported in excess of 120 ocean containers of products per month from Russia, Malaysia and South Africa, and developed a division of Wolstenholme Partners, achieving annual sales of $32 million in 6 years.

"It's an exciting and challenging time right now for the newspaper industry as the more progressive media groups take advantage of myriad Internet opportunities offered to readers," Luck said. "Travidia's technology addresses core Internet marketing opportunities newspaper companies have identified as vital growth areas."

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington, D.C., New York, Georgia, Colorado and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

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