PRINT-TO-WEB ONLINE ADVERTISING A GROWING TREND FOR BRICK-AND-MORTAR RETAILERS

FOR IMMEDIATE RELEASE - Chico, California February 5, 2002: Print-to-Web Online Advertising a Growing Trend for Major Brick-and-Mortar Retailers

Chico, Calif., February 5, 2002 Technologies that enable leading brick-and-mortar retailers and newspapers to leverage printed advertising into an Internet format represent an important and growing trend in online marketing, according to John Strisower, Chairman and Chief Executive Officer of AdExpedia.

"As advertisers seek new solutions for using the Internet to drive sales and profits, they are turning to print-to-Web solutions that leverage the investment of time, money and branding effort required to produce print advertising," Strisower said. "By cost-effectively creating digital equivalents of the traditional display advertisement and Sunday circular ads, we enable retailers to convert surfers into shoppers."

In 2001, major retailers such as Petco, Big O Tires, Michael's Arts and Crafts, Jo-Ann Stores, and Meijer Stores adopted AdExpedia technologies and proprietary, patent-pending software, systems and processes, Strisower said. In addition, AdExpedia launched innovative services for newspapers, including converting and hosting display advertising and preprint circulars, Strisower noted.

"By combining the best features of print and online media, our state-of-the-art technology makes existing marketing resources more valuable while enabling advertisers to increase traffic and sales to both a company's website and physical stores," Strisower said. "The bottom line is increased profitability and brand loyalty for our clients."

With AdExpedia's technology, online shoppers can access the same full version of display advertisements, special sections and circulars available in print, and they experience the same familiar format, via the Internet, that they see in print.

AdExpedia's Integrated Marketplace offering provides a searchable database so a web surfer can search a newspaper's display advertising, inserts and special sections by advertiser, brand or product.

Users can register for alerts by advertiser or product. AdExpedia's proven management team and profit-driven business model is positioned to drive the growth of the print-to-Web market, Strisower said. Strisower founded and operated a network management company for 11 years. He has developed software applications in health care, public safety, grocery and gaming industries.

President W. John Devine is a 25-year veteran of the big-box retail industry, including 17 years as Executive Vice President and Chief Operating Officer for Toys R Us, where he helped the company grow from four stores to more than 200. Other members of the management team and advisory board bring extensive experience in retail, advertising and technology.

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