| Press Releases > AdExpedia, Inc. Adds PETCO to its Growing Retail Customer Base |
ADEXPEDIA, INC. ADDS PETCO TO ITS GROWING RETAIL ADVERTISER CUSTOMER BASE
FOR IMMEDIATE RELEASE - Chico, California, May 2, 2001: On April 29, 2001, AdExpedia, Inc. signed an agreement with Petco Animal Supplies, Inc., adding PETCO to AdExpedia's customer list. PETCO, one of the nation's largest specialty retailers of premium pet food, supplies and services, with more than 530 stores, brings substantial experience in marketing and electronic/Internet advertising.
PETCO joins other retailers who have recently started services with AdExpedia, such as Big O Tires(Norcal/NV) (www.bigo.com).
Visitors to the PETCO web site will now be able to seamlessly view PETCO's print circulars on-line on a fully versioned basis. In addition, they can search by item, category or brand.
"AdExpedia was chosen to help PETCO economically leverage its existing circular investment and to enhance the linkage between the Company's stores and the PETCO.com web site. Offering online visitors a user-friendly format for accessing all the versions of our PETCO store circular provides our web site with a valuable new sales driving feature. We know customers are going to love it!", said Bruce Jesse, Vice President of Marketing for PETCO. About Petco Animal Supplies, Inc.
About PETCO, Inc.
PETCO (www.petco.com) is a leading specialty retailer of premium pet food, supplies and services. PETCO operates 530 stores in 41 states and the District of Columbia. PETCO is a private company backed by Leonard Green & Partners, L.P., a private Los Angeles-based merchant banking firm, and Texas Pacific Group, a private investment partnership based in Fort Worth, Texas.
About AdExpedia, Inc.
AdExpedia, Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers. AdExpedia, Inc. is a privately held California corporation. For further information about AdExpedia, Inc. visit www.travidia.com on the web, email info@adexpedia.com or contact W. John Devine, Chief Executive Officer at (530) 893-6195.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of AdExpedia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
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