THE OKLAHOMAN UNVEILS FIRST ONLINE SHOPPING SITE FOR STATE'S CONSUMERS, RETAILERS

OKLAHOMA CITY--(BUSINESS WIRE)--Jan. 5, 2006--Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that The Oklahoman has selected Travidia to power its new online shopping channel geared toward connecting Oklahoma shoppers and businesses.

The site, shopping.newsok.com features print display advertisements, special sections, Travidia Media Mall ecommerce platform and content from some of the nation's most popular retailers as part of Travidia's Syndicated Marketplace program.

"Our partnership with The Oklahoman is based on Travidia's commitment to significantly enhance the newspaper's online presence among local shoppers, provide a tremendous value for their existing advertisers, and help increase revenue generation opportunities for the paper online," said Ken Knecht, Travidia's vice president of marketing.

The Oklahoman joins more than 125 newspapers from around the world currently being served by Travidia.

"Travidia's technology is allowing us to extend the reach and effectiveness of our clients' advertising," said Kelly Dyer Fry, general manager of NewsOK.com. "Print advertisers have long had an interest in reaching online audiences, and now with Travidia, The Oklahoman can provide this much sought after feature."

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Denver, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About The Oklahoman

The Oklahoman is a statewide newspaper based in Oklahoma City. NewsOK.com is powered by The Oklahoman and CBS affiliate KWTV NEWS9.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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