| Press Releases > Meijer, Inc. Selects AdExpedia For Online Marketing Services |
MEIJER, INC. SELECTS ADEXPEDIA FOR ONLINE MARKETING SERVICES
FOR IMMEDIATE RELEASE - Chico, California June 11, 2001: AdExpedia, Inc. added another major retailer to its customer base with the announcement that Meijer, Inc. will use AdExpedia's online marketing services. Meijer, long known for its innovative marketing and advertising solutions in the Supercenter industry, will expand their Internet marketing capabilities with AdExpedia's print-to-web products. AdExpedia will web-enable Meijer print circulars and major print initiatives to give Meijer Guests the same familiar format, via the Internet, that they currently see in print.
Visitors to the Meijer web site will now be able to seamlessly view Meijer's print circulars online on a fully versioned, store-specific basis. In addition, they can easily search for specials by item, by category, or by brand.
Meijer will significantly enhance their market reach while creating added efficiencies in the delivery of their merchandising message. Meijer circulars and major print pieces will now be available online 24/7 for Guests to access. Meijer will also have the ability to email a "link" to their circulars to registered Guests at a fraction of the cost for direct mailing.
"After a significant amount of research and competitive analysis, we are pleased to have selected AdExpedia as our partner in online advertising. Their product, their organization, and above all, their people, have demonstrated their singular ability to meet the special demands of our advertising programs. We at Meijer are firmly committed to meeting the needs of our individual Guests, and are thankful to have an equally committed AdExpedia join us," said Brian Hauenstein, Meijer eCommerce/Marketing Project Manager.
About Meijer Inc.
Meijer (www.meijer.com) is a major retailer in the Midwest. The company operates 150 combination grocery and general merchandise stores in Illinois, Indiana, Kentucky, Michigan, and Ohio. Its stores are as large as 200,000 -250,000 sq. ft. and carry an average of 130,000 items, including Meijer private-label products. Guests can choose from about 40 departments, including hardware, apparel, toys, and electronics. Most stores also sell gasoline, offer banking services, and have multiple in-store restaurants. Founder Hendrik Meijer opened his first store in 1934; the company is still family-owned.
About AdExpedia, Inc.
AdExpedia, Inc. (www.travidia.com) is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers. AdExpedia, Inc. is a privately held California corporation. For further information about AdExpedia, Inc. visit www.adexpedia.com on the web or contact Paul Wolfe, VP Sales, at (530) 893-6195.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of AdExpedia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
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