TRAVIDIA PICKS TOP ARCHITECT TO HEAD SOFTWARE OPERATIONS

CHICO, Calif.--(BUSINESS WIRE)--Nov. 17, 2004--Travidia, Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, announced today that HT Levine has joined the company as Chief Architect of Software Engineering.

Levine brings more than 19 years of software engineering and architectural experience with her to Travidia, including the last nine years specializing in large-scale Internet application systems. She will primarily focus on building the company's scaleable, flexible and high-performance new architecture publishing system, which currently serves all Travidia users.

"HT will build upon Travidia's outstanding new publishing architecture, relying on her many years of e-commerce and search engine software architecture experience," said John Strisower, founder and CEO of Travidia.

Levine's e-commerce and search engine optimization knowledge have been honed at such cutting edge technology companies as Ask Jeeves, Platinum Technologies (now part of Computer Associates), Headlight and most recently at Ebates Shopping. At Ebates, she served as chief technology officer, leading a team of network architects, developers, quality assurance engineers, and database administrators.

"I'm very pleased to join a technology company with such an upside growth potential," said Levine. "Using Travidia's technology, we're just at the beginning of what we can accomplish for clients."

Levine is also a corporate and university instructor in the areas of object-oriented programming architectures, object-oriented analysis and design, JAVA and other software applications. She earned her degree in computer science at San Diego State University and her master's in computer science, with distinction, at the California State University, Chico.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers including: Lowe's Home Improvement, Petco, OSH, Red Lobster and major newspapers including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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