FORMER PIRELLI TIRE HR EXECUTIVE ROLLS TO TRAVIDIA

CHICO, Calif., Jan. 6, 2006 - Travidia Inc., the leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced that David Gooch has joined the company as executive vice president, human resources.

Gooch brings to Travidia more than 30 years of experience as a human resource executive with Pirelli Tire North America and Dunlop Tire / Sumitomo. Prior to joining Travidia, Gooch served as the vice president of human resources with Pirelli Tire North America, where he successfully managed all human resource aspects of the company and raised the productivity level to its highest in the company's 30-year history.

"David's unsurpassed expertise and experience as a human resource executive will help Travidia continue recruiting the best and brightest professionals from around the country," said Randy Hutchison, president and chief operating officer for Travidia. "We are greatly pleased to welcome David to our team."

Gooch has also served as a board member of local chambers of commerce in California and Georgia, and is an alumnus of Auburn University.

"Growth in the Internet marketing sector has been unbelievable these past few years and I know lots of folks will want to be a part of this growing economic opportunity," said Gooch.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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