DENVER NEWSPAPER AGENCY LAUNCHES NEW SELF-SERVE RECREATIONAL VEHICLE DEALER DIRECTORY POWERED BY TRAVIDIA

DENVER, Colo.--April 20, 2006--Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced the launch of a new self-serve Recreational Vehicle Directory website for Denver Newspaper Agency.

Located at rv.postnewsmarketplace.com, the directory allows consumers to shop for RV's, motorcycles, watercraft, snowmobiles and ATV's from Colorado's most popular dealerships. The Recreational Vehicle Guide is powered by AdScripter technology which is Travidia's self-serve advertising solution that allows advertisers to log in and create their own enhanced listing including company logo, links to print ads, radio commercials, television commercials and build a microsite to help promote their business.

"Travidia is excited to be working with The Denver Newspaper Agency on building out our innovative AdScripter technology," said Viv Neti, Travidia's vice president of client services.

"The Recreational Vehicle Guide represents one of the many niche verticals that AdScripter can apply to and provides Denver Newspaper Agency with a great new potential online revenue source," continued Neti.

The Denver Newspaper Agency, who launched a shopping channel with Travidia in December of 2005, joins more than 300 newspapers from around the world currently being served by Travidia.

"Travidia's AdScripter technology gives us a powerful online solution that allows our advertisers to take control of their own advertising message," said Fran Wills, vice president of interactive for The Denver Newspaper Agency.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in Colorado, New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About The Denver Newspaper Agency

The Denver Newspaper Agency publishes The Denver Post and Rocky Mountain News under a joint operating agreement designed to preserve editorial competition. Combined business operations are managed by The Agency, which is equally owned by MediaNews and The E. W. Scripps Co.

Related links:

View The Denver Newspaper Agency AdScripter Case Study

Publisher of The Denver Post, Rocky Mountain News Unveils Local Internet Shopping Channel

Fort Worth Star-Telegram, Travidia Announce Innovative Self-Serve Online Auto Dealer Directory

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View AdScripter Product Page

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