TRAVIDIA TO UNVEIL NEW ONLINE MARKETPLACE SUITE OF PRODUCTS AT NAA's CONNECTIONS '05

CHICO, Calif.--(BUSINESS WIRE)--Feb. 15, 2005--Travidia, Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, announced today that it will unveil a new online Marketplace Suite of products at the Newspaper Association of America's Connections '05 from March 20 to 22 in Dallas.

Travidia will demonstrate new self-serve online ad building tools, newspaper CRM solutions and several enhancements to its Marketplace product line.

The 2005 Marketplace Suite is Travidia's media partner shopping channel solution that revolutionizes the way newspapers input, display and distribute advertiser content. Marketplace Suite delivers a variety of new enhancements, including larger display ad images, enhanced category listings, improved search functionality and results, a more customizable user interface, increased site speed and accuracy, fully fielded data and numerous advertiser upsell opportunities.

"We have developed this new Marketplace Suite to help our newspaper partners maximize their digital channels and provide greater value to advertising partners," said James A. Green, Chief Marketing Officer for Travidia. "Our company is known for its leadership position in online marketing for newspapers and this offering greatly enhances what is available in today's market."

The featured new module, AdScripter, is Travidia's new self-serve online advertising tool that allows advertisers to create their own ad online easily with little or no desktop publishing knowledge. AdScripter fully integrates into the Marketplace Suite shopping channel and allows advertisers to register, pay for and create ads themselves online using their revolutionary set of publishing technology.

Travidia will also be exhibiting its CRM products that provide media partners with a fully private-labeled solution allowing newspapers to deepen their relationships with existing and potential retail advertisers. Newspapers will be able to manage customer data and create professional email messages for their customers. The system offers full-service campaign management and marketing automation technologies on a fully-hosted ASP (web-based) application.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, Petco, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Washington D.C., New York and the United Kingdom. More information is available via www.travidia.com or by calling 530-343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

Related links:

View Marketplace Suite Product Page

View AdScripter Product Page

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