TRAVIDIA TAPS MARKET RESEARCH SPECIALIST TO GROW BUSINESS

CHICO, Calif.--(BUSINESS WIRE)--Oct. 6, 2004--Travidia, Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced that Chris Eckland has joined the firm as market research analyst, responsible for identifying, researching and analyzing potential markets for Travidia's growth.

"Chris' experience and expertise in the research arena are unparalleled," said John Strisower, CEO of Travidia. "He has demonstrated a solid understanding of our vision and is extremely qualified to propel Travidia into new and unique markets. We're very pleased that he is on board."

Eckland previously served as systems analyst for Verizon Data Services where he was a key member in outlining and developing the company's successful business strategy. He also designed and managed revenue production and cost control system enhancements, which generated more than $3 million in additional revenues.

"I'm thrilled with the opportunity to help Travidia expand into unchartered territories," Eckland said. "And I look forward to opening up previously untapped markets while maintaining Travidia's rank as the industry leader in online marketing services."

Before joining Verizon Data Services, Eckland earned a Masters of Business Administration from the University of Georgia in 1998. As an archaeologist from 1993-96, he worked to develop and implement preservation plans for both private and corporate clients. Eckland received his Bachelor of Arts degree in Archeology from the University of California, Los Angeles in 1992.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers including: Lowe's Home Improvement, Petco, OSH, Red Lobster and major newspapers including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.

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