TRAVIDIA TAPS BRUCE FREEMAN FOR SENIOR VP; FREEMAN HEADS COMPANY'S SALES EFFORTS

CHICO, Calif.--(BUSINESS WIRE)--April 13, 2004--Travidia Inc., the market leader in online advertising for newspapers, retailers, and radio sites throughout North America and Europe, today announced the promotion of Bruce M. Freeman to Senior Vice President of Sales. Freeman will be responsible for growing the company's highly successful sales efforts, both domestically and internationally.

"Bruce is uniquely qualified to head up our regional, national, and international markets," said John Strisower, Founder and CEO of Travidia. "Bruce has a proven track record of success with our programs at Travidia as well as throughout his career."

Freeman joined the senior management team more than three years ago as the Vice President of Retail Sales. He is responsible for having pioneered a number of advertiser-centric initiatives that have since become "standards" in the online advertising business.

"We're very fortunate to have the industry's leading development and production teams here at Travidia," Freeman noted. "Committed professionals, they are constantly designing and implementing high-impact products and services so that our media and retail partners can maintain their 'competitive edge' in the marketplace."

Before joining Travidia, Freeman helped roll out Wal-Mart's European operations as a Global Strategy Manager with the company's Information Systems Division. While with the Unisys Corporation, he was responsible for designing and implementing the resource management system for the company's worldwide IS operations.

With over 20 years of leadership experience in the public sector as an officer in the United States Air Force, Freeman previously served as a fighter pilot, German Air Force "Top Gun" instructor pilot, fighter squadron and wing commander, and Department of Defense level international negotiator.

Freeman received a Bachelor of Science degree in International Affairs from the United States Air Force Academy, a Master's in Public Administration from Golden Gate University, and completed the Senior Officials in National Security Program at Harvard.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers including: Lowe's Home Improvement, Petco, OSH, Red Lobster and major newspapers including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

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