Hopefully 2005 is off to as enjoyable and exciting a start for each and every one of you as it has been for all of us at Travidia! The past few weeks have been highlighted by contract renewals, new contracts further expanding our market-leading partnerships, and the introduction of key additions to Travidia's Sales Kit offerings. Allow me to share just a few items with you here, and to invite you to spend some time with us during Connections in Dallas for an even closer look at the reasons for our excitement in 2005!

UNITED STATES (RETAIL):

Meijer Inc.

Meijer Inc., a highly respected grocery and general merchandise chain headquartered in Grand Rapids, Michigan, was the first major retailer to partner with us almost four years ago. With its 168 stores spread throughout a five state area, Meijer literally helped pioneer the online advertising industry with Travidia as we built their market-leading program together. Many of the functionalities and features now standard in the marketplace were first developed to serve Meijer's dedicated customers. We are both thankful and pleased to note that Meijer has again renewed their contract with Travidia, and chosen to continue a proven partnership committed to serving their customers. As one Meijer official succinctly commented, "The continuation is a reflection of your continued commitment to advance the service for our customers, while maintaining a low cost structure."

Orchard Supply Hardware (OSH) Inc.

OSH, with over 80 stores throughout California, and Travidia recently marked our partnership's first anniversary. In doing so, OSH not only renewed the existing contract for Travidia's products and services, but also agreed to significantly expand those services going forward. By taking advantage of Travidia's "industrial strength"/enterprise level versioning capabilities, OSH is greatly expanding the reach and the impact of its online advertising programs. OSH has also joined in Travidia's rapidly expanding Syndicated Marketplace program, where increased leveraging is made possible through the use of newspaper websites.

Other US:

As this newsletter is going to press, contracts with two major organizations have been approved and are awaiting final signatures. Once implemented, they will represent major steps in the constant expansion of Travidia's services into the retail marketplace. We are deeply appreciative of the professional trust in our products and services these represent, and shall look forward to introducing our newest partners to you in a future newsletter.

EUROPE:

Hornbach

Travidia's European office reports a further extension to its contract with Hornbach serving approximately 100 home improvement stores across central Europe. In addition to stores in Germany, Holland, and Switzerland, we are pleased to announce that Travidia will now produce an online catalogue for Hornbach's chain of retail stores throughout Austria.

Other Europe:

Several nationwide retailers in the United Kingdom have also recognized the power of the Travidia catalogue product, and are in the latter stages of evaluation to extend their existing online offerings. We will gladly share related updates with you in the weeks ahead.

MEDIA:

Travidia's new Top Ads product has been well received and is being evaluated by several of our customers. We invite you to call a Travidia sales representative (530-343-6400) for more details, and to arrange a presentation of this and other new offerings from Travidia. Alternatively, we shall look forward to seeing you the 19th through the 22nd of March at Connections in Dallas (Booth #1619) (see our Developments section below)!

COMMENTS:

As you can appreciate from the above, we at Travidia are indeed excited about our plans for 2005. We're firmly committed to continuing our leading edge development of products and services, specifically tailored to our current partners' needs, while welcoming others to join our market-leading partnerships!

TRAVIDIA ANNOUNCES NEW EMAIL CAMPAIGN MANAGEMENT SOLUTIONS

Travidia now provides our media partners with a fully private-labeled solution that allows you to build systems for your advertisers to log in and create professional email messages for their customers. This system offers full-service campaign management and marketing automation technologies on a fully-hosted ASP (web-based) application.

Subscriber opt-in forms are generated instantly so your advertisers can begin
collecting data from the media website or their own website!

The Email Campaign management solution provides a new revenue stream source, a great retention tool, and superior email system technology for our media partners with virtually no risk.

Click here for more information.

TRAVIDIA INC. TO EXHIBIT ROBUST, NEW MARKETPLACE SUITE OF PRODUCTS AT CONNECTIONS ‘05 (Booth 1619)

Travidia is proud to announce that we will be unveiling our new Marketplace Suite of products at the Newspaper Association of America's Connections '05, March 19-22, 2005 in Dallas (booth 1619). We will be demonstrating new self-serve online ad building tools, newspaper CRM solutions and several enhancements to our Marketplace product line.

The 2005 Marketplace Suite is our long anticipated media partner shopping channel solution that revolutionizes the way newspapers input, display and distribute advertiser content. Marketplace Suite delivers a variety of new enhancements such as larger display ad images, enhanced category listings, improved search functionality and results, a more customizable user interface, increased site speed and accuracy, fully fielded data, numerous advertiser up sell opportunities and much more to help newspapers maximize their digital channels.

The featured new module, AdScripter, is our new self-serve online advertising tool that allows advertisers to create their own ad online easily with little or no desktop publishing knowledge. AdScripter fully integrates into the Marketplace Suite shopping channel and allows advertisers to register, pay for and create ads themselves online using our revolutionary set of publishing technology.

We look forward to seeing you there!

Eric Riesen Promoted to Director of Operations
By Randy Hutchison, President and COO, and Mark Zempel, Director of Support

As one of the longest serving Travidia employees around, I am quite happy to be writing this month about Eric Riesen. At the beginning of this year Eric was promoted to the position of Director of Operations. In this position he is charged with the overall supervision of Travidia's production staff across all of the product divisions. Possessing a "down-to-business" attitude and professionalism, Eric is very well suited for this challenging post and is well respected by all in the organization.

Eric started out with Travidia in late 2001 as an ROP production technician. At that time, the ROP product was in its infancy, and Eric soon proved to have an eye for detail as well as a talent for insight that helped identify ways to improve the ROP processing technology. His natural leadership ability became apparent as well, and within the year he was promoted to Supervisor, and soon thereafter was tapped to be in charge of the entire ROP production division. Travidia added the Knight-Ridder Newspaper chain to its list of clients around this time, and the success with which Travidia has been able to maintain and excel in the production of the volume this client brought in is due in large part to Eric's talent and skill in leadership of the department.

Eric comes from a family of entrepreneurs and worked for many years at his father's print shop. This experience surely helped his appreciation of the odd hours and demanding schedules required of such work; which translates well to the similar demands of the work done here at Travidia.

Congratulations Eric, and I'm sure I speak for the entire Production staff when I say we're very happy to see you advance, and look forward to working with for many years to come!

2005 began with better than anticipated advertising and retail sales numbers and a rapidly improving economy. Ecommerce figures have steadily grown and multi-channel marketing online initiatives are seeing rapid expansion and success. Online marketing has started delivering what many during the dot-com era believed would create an enormous new industry. We are seeing many signs of increased enthusiasm and desire from advertisers to find creative ways to tap these opportunities and serve their consumers. Of course, media companies are eager to deliver results and new ideas to advertisers.

With Travidia’s investment in organizational development over the past two years, 2005 promises to be a breakout year. New developments being presented over the next weeks, months and quarters will fill some of these desired service requests of advertisers, media companies and consumers. I would like to thank all of you who have trusted Travidia to help create your ideas and bring these services to life.

I hope to have the opportunity to see you at Connections ’05 (booth 1619).

Sincerely,

John Strisower
Chief Executive Officer

Travidia Inc.
265 Airpark Boulevard Suite 500
Chico, CA 95973
Phone: (530) 343-6400
email: info@travidia.com
Web: http://emailmarketing.travidia.com/ct/ct.php?t=88800&c=73763994&m=m&type=1