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December 1,
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Travidia continues to prove it is the leader in innovative, cost-effective and responsive digital marketing platforms. Without the hype, Travidia has built a formidible list of products and features all tailored to address a growingly complex advertising climate. Integrated search, directories, SEO/SEM, traffic-drivers, and flexibility are all built into the digital marketing platform we call our Integrated Marketplace. With several successful deployments this year, we continue to invest in our technology and partners to keep you ahead of the game. Look for some major announcements regarding our product offerings and partnerships in the coming weeks. The rapid expansion of our newspaper affiliate base and retail advertisers strongly positions Travidia for 2006. We'll continue to grow our newspaper base, but look for several key additions in our retailer network. Coupled with our Media Mall, we expect to capitalize on our broad reach and continue to help newspaper companies and retailers navigate through the digital advertising transition. To that end, we here at Travidia realize that constant communication, horizon watching, feedback and superior customer service are our hallmark and we continue to attract and hire the best and talented folks from the industry. We've made some significant additions this year and we will continue to invest in the brightest minds as a resource for you. This year we've added several key sales consultants in addition to an Account Manager for the west coast and a Vice President of Client Services in an effort to improve our already exemplary support. Thanks for helping make Travidia the market leader in digital advertising. James
Green TRAVIDIA CUSTOMER ADVISORY COUNCILIn July of this year, Travidia officially launched its Customer Advisory Council. The Council is a voluntary and positive forum with the goal of increasing the degree of communication and learning across all affiliates. It is a forum to share lessons learned and ideas as well as share input with Travidia that will help steer the company forward and foster new ideas/products. The Council meets once a quarter for about one hour via ReadyTalk web conference. One month prior to all meetings, Travidia’s account managers solicit feedback and recommendations on presentation topics. At the same time, we also reach out for volunteers to present. The first Advisory Council was a success with 7 affiliates joining in on the conversation. The topics ranged from bundling to classified liners to thoughts on ecommerce. We also received numerous recommendations for topics including new ways of delivering value through the marketplace and lessons learned through reading Omniture data. Our second meeting will take place December 7th - 4 pm Eastern via conference call. We do hope that you will consider attending and sharing your experiences and ideas. If you are interested in participating, please contact Matt Haverkamp at mhaverkamp@travidia.com. With 2006 fast approaching, Travidia has begun planning a face-to-face Advisory Council at the Connection Conference in February. We hope you will be there and hope you will attend. Thank you for making the Advisory Council a success! TRAVIDIA TO ATTEND CONNECTIONS 2006 All of us here at Travidia look
forward to seeing you at Connections in Orlando, Florida, February
19-22. This year Travidia will be demonstrating some of the
market-leading technologies developed over the last 12 months which
include AdScripter,
Marketplace
Suite, Media
Mall, Syndicated
Marketplace and our enhanced line of Frequency
Marketing tools and services.
TRAVIDIA INTRODUCES ADSCRIPTER AUTOMOTIVE FOR DFW STAR-TELEGRAM
AdScripter Automotive comes complete with numerous up sell components such as dealer microsites that allow the dealers to log in and create their own powerful advertising messages. Dealers can also enhance their business listings with a logo, website address, email address, link to print ads, link to radio ads and link to video ads, link to new and used inventory and much more!  "The partnership with Travidia has opened up new technology for our auto dealer advertisers in a way that allows them to intuitively market themselves 24/7 to drive consumers to their dealerships," said Brian Young, classified automotive manager of the Star-Telegram. "Dealers will have the option to add to and enhance their business listing, link to inventory, link to radio and television commercials or build their own online advertisement." For more information please visit http://emailmarketing.travidia.com/ct/ct.php?t=219988&c=309563729&m=m&type=1 and http://emailmarketing.travidia.com/ct/ct.php?t=219989&c=309563729&m=m&type=1. SCRIPPS SELECTS TRAVIDIA TO POWER ONLINE NEWSPAPER SHOPPING CHANNELSTravidia is pleased to have partnered with the E.W. Scripps Company to provide website shopping channels for 15 newspapers. "We are pleased to be partnering with one of the oldest and most respected media organizations in the country," said Bill Ferguson, Vice President of sales for Travidia in the Southeast. "Scripps understands that using our technology will allow them to enhance their Internet presence among online shoppers and also to better serve their advertisers." Scripps newspapers equipped with shopping channels are located around the country and include the Redding Record-Searchlight and Ventura County Star in California, the Corpus Christi Caller-Times, San Angelo Standard-Times, Abilene Reporter-News and Wichita Falls Times Record News in Texas, the Knoxville News Sentinel and Memphis Commercial Appeal in Tennessee, the Daily Camera in Colorado, the Kitsap Sun in Washington, the Naples Daily News and Treasure Coast Newspapers in Florida, Evansville Courier & Press in Indiana and the Anderson Independent-Mail in South Carolina. They will join more than 100 newspapers currently being served by Travidia. "Travidia tailored their technology to increase traffic to our newspaper websites and to maximize online exposure for our retail advertisers' print messages," said Bob Benz, General Manager of interactive media for Scripps newspapers. "This new partnership will enhance our websites by providing retailers with creative solutions to connect with our readers, and we'll also be able to feature advertisers' inventory content in real time." TRAVIDIA SELECTED TO POWER SHOPPING CHANNEL FOR THE PRESS-ENTERPRISETravidia is pleased to announce they have been chosen to power the online shopping channel for The Press-Enterprise, Inland Southern California's Newspaper. Launching in December 2005, the Press-Enterprise shopping channel will include key components of Travidia's Marketplace Suite such as ROP display ads, special sections, classifieds and much more. TRAVIDIA SELECTED TO POWER SHOPPING CHANNEL FOR THE BAKERSFIELD CALIFORNIANTravidia is pleased to announce they have been chosen to power the online shopping channel for The Bakersfield Californian. Launching in January 2006, the Bakersfield Californian shopping channel will include key components of Travidia's Marketplace Suite such as ROP display ads, special sections, classifieds and much more. “We’re excited to partner with Travidia,” said Howard Owens, VP/Interactive for the Californian. “In this turbulent media era, it’s important that we develop the right tools to empower our audience to find the right information to help them make better consumer decisions. We think Travidia will help us develop that kind of shopping experience.” “Bakersfield is a vibrant and competitive media environment and we believe Travidia will give us a best-of-breed shopping experience for our online users and deliver the best possible ROI for our advertisers,” Owens said. TRAVIDIA SELECTED TO POWER SHOPPING CHANNEL FOR THE OKLAHOMANTravidia is pleased to announce they have been chosen to power the online shopping channel for The Oklahoman. Launching in January 2006, The Oklahoman shopping channel will include key components of Travidia's Marketplace Suite such as ROP display ads, special sections, classifieds and much more. TRAVIDIA LAUNCHES SHOPPING CHANNEL FOR THE VIRGINIAN-PILOTTravidia has partnered with the Virginian-Pilot to power the first Virginia-based newspaper website shopping channel. Located at deals.hamptonroads.com, Travidia demonstrates the flexibility to integrate seamlessly with The Virginian-Pilot DealSpotter website. “We’re pleased to partner with The Virginian-Pilot and HamptonRoads.com,” said Bill Ferguson, Vice President of sales for Travidia in the Southeast. “Our technology is designed to enhance their Internet presence among online shoppers and help them better serve their advertisers.” TRAVIDIA LAUNCHES MEDIA MALL NETWORK E-COMMERCE PLATFORM FOR SEVERAL NEWSPAPER PARTNERSTravidia has officially launched Media Mall for The Press of Atlantic City, The San Diego Union-Tribune and Chico Enterprise-Record. Media Mall is Travidia's white-label ecommerce platform that allows newspapers to seamlessly participate in the ecommerce market and create a new source of revenue. This single cart, multi-merchant platform allows newspapers to become a part of the ever-growing ecommerce market. "We are excited to be the first newspaper web site to utilize Travidia's Media Mall platform," said Stan Gauss, General Manager for the Press of Atlantic City. "This provides our online readers with a great tool to visit retailers in a simple, one-stop format and reinforces the Press of Atlantic City's key spot in commerce."
Media Mall comes with more than one million of the most popular brand name products from the most requested online categories such as books, music, videos, toys and consumer electronics. Products come from Travidia's relationships with merchandise supplier network partners whose items are competitively priced with other online sources. Media Mall allows the newspaper the opportunity to ecommerce-enable local advertisers as well by integrating local products online as part of the complete online shopping system. For more information please visit http://emailmarketing.travidia.com/ct/ct.php?t=220008&c=309563729&m=m&type=1. TRAVIDIA PARTNERS WITH APN NEWS & MEDIA TO PROVIDE DISPLAY AD CONVERSION SERVICES FOR THE NEW ZEALAND HERALD RECRUITMENT VERTICALTravidia is pleased to announce our partnership with APN News & Media to convert display ads for APN's new recruitment vertical which launched on November 17th for The New Zealand Herald. Travidia's ability to provide conversion services and support on a 24/7 basis allows our team to work with APN in real-time without time differences as a barrier to superior responsiveness and service. In addition to providing recruitment display ad conversion services for the New Zealand Herald, Travidia will also power the Herald's "Countdown to Christmas" shopping channel launching early December. "Marketplace Suite, from Travidia, provides us with a powerful bolt on tool to extend the reach and effectiveness of our clients advertising," said Matthew Harman, General Manager for APN Digital Media. "Advertisers in print often have an interest in also reaching online audiences and with Marketplace Suite, can reuse their existing creative to do exactly that. We're hugely excited by the opportunities this platform provides." APN publishes 23 daily and more than 100 non-daily newspapers across Australia and New Zealand. In Australia, its newspapers service the fastest growing region in the country: Queensland and northern New South Wales. In New Zealand, APN operates the country's largest metropolitan daily, The New Zealand Herald, as well as a number of top-ranking regional and community newspapers and mass market magazines. TRAVIDIA EXPANDS SYNDICATED MARKETPLACE OFFERING TO NEWSPAPERS WITH ADDITION OF MAJOR NATIONAL RETAILERS
Travidia is pleased to announce the addition of Lamps Plus, Golfsmith, Ritz Camera, Boater's World and Wolf Camera to the growing list of retailers participating in Travidia's Syndicated Marketplace program. Travidia's Syndicated Marketplace program provides newspapers with a revenue generation source and valuable retail content in the form of circulars or inventory feeds to supplement their online shopping channel offering. At the same time, it provides retailers with a very cost-effective way to reach unduplicated audiences across the entire nation.
“Travidia’s rapidly expanding Syndicated Marketplace network of newspapers currently covers over fifty million people in 24% of the nation’s DMA’s. This powerful, and extremely cost effective program is already helping our newest retail partners leverage their merchandising resources. We welcome them to the program, and know that they will be well pleased with the results. We at Travidia are firmly committed to helping our retail partners maintain their competitive edge in the marketplace, and will continue our aggressive efforts to expand the scope and reach of this market-proven program far beyond its present capabilities.” Bruce Freeman, SVP Retail Sales.
FORMER WEBEX MANAGER JOINS TRAVIDIA'S WESTERN REGION MEDIA SALES TEAM Travidia is pleased to announced the addition of Brad Wantt as Account Manager for the Western Region. Wantt comes to Travidia from WebEx where he served as Client Services Manager working with more than 300 clients. "Brad brings a tremendous background in both sales and customer service to Travidia," said James Green, Chief Marketing Officer for Travidia. "We're happy to welcome such a top-notch professional to the team" Prior to joining WebEx, Wantt worked with The Middleware Company and York Publishing, where among other responsibilities he successfully developed advertising, creative and marketing initiatives. "I am extremely excited about expanding the client base for Travidia's products and services," Wantt said. "I look forward to building on Travidia's past accomplishments to better serve clients." TRAVIDIA HIRES VIV NETI AS VICE PRESIDENT OF CLIENT SERVICESTravidia is pleased to announce the addition of Viv Neti to the Travidia team. Viv will serve as Travidia's Vice President of Client Services. Viv's primary role will be to ensure Travidia meets and exceeds our customers' service expectations. Viv comes to Travidia From COXnet where he served as Senior Project Manager and was responsible for managing cross departmental enterprise software projects. Viv also served as Systems Administrator, Account Manager, and Sales Engineer / Project Manager at Nando Media where he was responsible for managing and implementing new client installs as well as being the technical liaison between sales and technology. Travidia is pleased to add Viv to our growing team of professionals, Viv brings with him several years of experience in client service within the newspaper industry and is representative of the caliber of folks we are bringing in to help manage the rapid growth of our business.
MARKET-LEADING TECHNOLOGY RELEASED IN NEW TRAVIDIA PRODUCTION TOOLS
The publishing system was released earlier this year and has the capability of presenting virtually unlimited combinations of fielded data. To utilize the power of Marketplace Publisher, we have designed production tools that provide the foundation for the publishing platform. The core of the tools consist of an engine that creates an unlimited number of data input templates that accept information relevant for a specific application, such as display ads, general and vertical classified ads, etc. As each template may be tailored for specific applications, data input and conversion is efficient and customized data input rules improve the quality of the input. Staff workflow is oriented around an interactive, integrated system that receives input from numerous sources, including multiple Travidia data centers, joint venture partners, inventory feeds and advertisers. An administrative module tracks workflow from inception through quality control, and provides production statistics and accounting information. How Do These Tools Benefit Our Partners?
Travidia continues to expand client service and provide market-leading engineering solutions for digital publishing. This release of our production tools is the first in a long line of ongoing technology advancements you can expect in the coming year! Sincerely,
Travidia's goal
since its inception has been "to be the best of breed in delivering
consumer requested marketing messages using their preferred
e-medium". What exactly does this mean? Well, dissecting the goal
and looking at it in terms of its component parts
follows: Looking back at
what seems like a blur for 2005, Travidia has been making great
progress on its goal through new and expanded partnerships with
newspapers and advertisers, new Travidia team members and
organizational development, and through new and improved products
and services as described in the Travidian over the last
year. I look forward
to 2006 as a milestone year for Travidia and its partners as we
jointly deliver more marketing messages to more consumers with more
fun and excitement than ever before. Sincerely, |
2005 continues to be a record year for Travidia.
Our torrid pace of new client launches continues with the addition
of Landmark Communications, NewsOK, The Bakersfield Californian,
RitzInteractive, Golfsmith and APN News and Media all on the heels
of our successful 
Travidia is pleased to announce our
revolutionary new self-serve auto dealer advertising solution,
AdScripter Automotive! AdScripter
Automotive is built on Travidia's market-leading 
Travidia's Information Technology and Operations units have
collaborated to release the first phase of new production tools. The
new production tools are designed to leverage the flexibility of
Travidia's new Marketplace Publisher platform and increase workflow
and staffing capabilities.
