Press Releases > Examiner.com Selects Travidia

EXAMINER.COM SELECTS TRAVIDIA TO POWER ONLINE NEWSPAPER ADVERTISEMENTS

Denver, Colorado, Oct. 11, 2006 – Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that Examiner.com has selected Travidia to convert newspaper display ads in San Francisco, Washington D.C. and Baltimore into online banner ads for Examiner.com.

Businesses that place display ads in one of The Examiner newspapers can now have that advertisement turned into a banner ad and placed on the fast-growing news site, Examiner.com. All of the advertisements are also available in an online marketplace that allows consumers to quickly search for ads by keyword, advertiser name and category. Consumers can also save ads to a shopping list, email ads to a friend and print ads out quickly and easily.

"Travidia is pleased to be working with Examiner.com on this exciting new digital advertising solution and helping to generate a new revenue source for their newspapers online," said Viv Neti, Travidia’s VP of Client Services.

"Examiner.com, like other media groups we have had the pleasure of working with over the last few years, is seeing a positive revenue impact from our solutions and are taking advantage of the many powerful tools and services we have to offer," continued Neti.

The San Francisco Examiner, The Washington D.C. Examiner and The Baltimore Examiner join hundreds of other newspapers currently utilizing Travidia’s digital advertising solutions to generate new advertising revenue online.

"Our desire to deliver powerful and feature-rich online advertising solutions brought us to Travidia," said Don Federico, Director of Online Classified Sales for Examiner.com in Denver, Colorado.

"The manner in which we’ve integrated Travidia’s technology makes it possible for our clients to reach print readers and online customers at the same time," continued Federico.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: OSH, Red Lobster, The San Francisco Chronicle, St. Louis Post-Dispatch, McClatchy, The Dallas Morning News, 14 E. W. Scripps Co. newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

About Examiner.com

The Examiner is one of the nation’s fastest growing newspaper chains with publications in San Francisco, Baltimore and Washington, D.C. With 1 million monthly unique visitors* Examiner.com is the online expression of this new media company, providing localized news and information in cities where the company delivers newspapers as well as 21 other major metropolitan areas. Following a relaunch of the website in March 2006, Examiner.com competes in the news and information space. The company is developing new technologies and creating innovative ways of packaging news and local information to complement its print product and attract new users to its service.

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