Marketplace360: Convert

Newspaper Conversion Solution Features & Benefits

Newspaper Conversion Solution Features & Benefits

Converted print pieces powered by Travidia's Marketplace360 enable you to offer the following benefits to your online offering:

  • Custom Category Trees - You tell Travidia the category structure for your online ads and we build a tree specific to your needs! Users can quickly navigate to ads in specific categories that interest them!

  • Keyword Search - Every converted display ad and preprint/special section page is scanned during production and keywords are submitted to a database. Users can quickly find items the are looking for across all content types (ROP, Special Sections, FSI, Classifieds, etc.)!

  • Convenient Ad Tools - Ad tools such as "Email a Friend", "Print This Ad", "Email Alerts" and "Save Item to List" enable the user to effectively shop and promote the marketplace to others!

  • Browse By Brand - Ads that we field data for enable the consumer to shop conveniently by favorite brand name!

  • Browse By Advertiser - Travidia builds an advertiser database for the newspaper and creates a convenient list of advertisers so consumers can quickly find their favorite advertiser ads online!

  • Today's Ads Only View - Users can select to view only the ads that were posted that day or all ads available online. This is a great feature for frequent visitors to your marketplace!

  • Multiple Language Capabilities - Travidia has the ability to produce ads in a variety of popular languages. Looking to put that Spanish publication online? Travidia can help with many of your multi-lingual online initiatives!

ROP Display Ads

Travidia processes over 1,000,000 ROP display ads per year, serving over 100,000 advertisers on hundreds of newspaper websites. Travidia's ROP production staff are based entirely in the United States and work 24 hours a day, 365 days a year providing our newspaper partners with timely and accurate delivery of their online ads.

Travidia has the most complete solution for online display ads. Your advertiser’s messages come alive with web links, maps to their locations, contact information and 24x7 exposure to interested consumers. Their ads are fully searchable by keywords or name and with Travidia’s Marketplace360 platform there are many upsell opportunities to enhance their advertising experience. Discover the revenue opportunities that Travidia’s online display ad program can bring to your newspaper or media group.





 Travidia production staff pull advertiser data from the display ad and create the newspaper advertiser database. From this data we can list advertiser name, address, phone number, email address (active link), website address (active link) and map & driving directions to one or more advertiser locations!
Each converted ad has tools associated with it for consumer convenience. "Save This Ad" allows users to save a particular ad to a shopping list that can be printed for a later purchase, "Print This Item" allows the user to print out the entire ad from the browser and "Email Item to a Friend" allows the user to send a link to the ad to multiple recipients.
Travidia's Marketplace360 offers the industry's largest default display ad image. Ads are easy to read and do not require users to click into several sub-regions to view the entire ad. For ads that require sub-region zooms, a simple mouse-over of the region brings up the magnified view for the end user without the need to click!

Preprints

Bring your major National/Regional advertisers an exciting online transformation of their most coveted advertising pieces – Inserts. Travidia has been the leader in retail insert conversion services to major retailers and now newspapers can take advantage of this powerful solution. Your customers instantly recognize these popular pieces and can take advantage of searching for their favorite items by brand, category or keyword. Travidia can also assist you with sales agency services to help capture additional online revenue from this crucial market segment.





 Travidia production staff pull advertiser data from the circular and list advertiser name, address, phone number, email address (active link), website address (active link) and map & driving directions to one or more advertiser locations!
The circular has several different viewing options that a user can select from such as "Single Page", "All Pages", "Side By Side" or "Item List". The user can also jump to a particular page easily using the pull down menu.
Travidia's Marketplace360 offers the industry's largest default page image. Ads are easy to read and do not require users to click into several sub-regions to view the entire ad. For ads that require sub-region zooms, a simple mouse-over of the region brings up the magnified view for the end user without the need to click!

Special Sections

Capitalize on revenue opportunities by taking advantage of Travidia’s robust online Special Section solution. These popular consumer supplements can live online long after the print version is discarded. This is a great source of additional online revenue and a proven tool that your customers utilize online. Whether as a stand-alone product or as part of the Marketplace360, Travidia’s Special Section services deliver results.





 The section has several different viewing options that a user can select from such as "Single Page", "All Pages" or "Side By Side". The user can also jump to a particular page easily using the pull down menu.
Travidia's Marketplace360 offers the industry's largest default page image. Ads are easy to read and do not require users to click into several sub-regions to view the entire ad. For ads that require sub-region zooms, a simple mouse-over of the region brings up the magnified view for the end user without the need to click!


Conversion for Third Party Vendors

Travidia has worked with some of the industry's most popular vendors such as Yahoo!TM AdicioTM, CareerSiteTM, GabrielsTM, ShopLocalTM, Planet DiscoverTM and LegacyTM to provide conversion services and reverse feeds for their vertical applications for media groups.

The Travidia Advantage

  • Pioneer and leader in the online print conversion industry with hundreds of satisfied media and retail partners
  • Travidia serves well over 150,000 advertisers and processes over 1,500,000 ROP ads per year, over 85,000 insert pages per year and over 100,000 special sections per year
  • 24/7/365 production staff, support and hosting facilities with 80+ employees. 24 hour operations support our broad client base, benefiting our partners with rapid turnaround no matter where they are located in the world!

Experience why so many of the nation's leading newspaper companies have chosen or are switching to Travidia’s Marketplace360 solution! Contact Travidia for a complete demo of our services and see how technically easy it is for your organization to get started!

Speak to a Print Conversion specialist now, call toll free 877-817-2714