About Us

Travidia is a digital advertising company with the most complete and sophisticated marketing tools for the online advertising segment of business websites. Travidia’s tools create marketing and revenue opportunities by combining ROP, special sections, classifieds, pre-prints and inventory into one online venue. Travidia has worked with many national retailers and media groups for over seven years to develop this retail-centric, online marketplace, which enhances online revenue opportunities.

Travidia Inc. is a privately-held company with its corporate offices and main Operations Centers in Chico, CA, with additional sales offices in Georgia, New York and the United Kingdom.

Travidia's Airpark facility in Chico, California

History

Travidia Inc. was founded in 2000 and is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and retail advertisers. Leveraging the benefits of patent-pending technology, Travidia commenced operations by converting and hosting digital pre-print advertisements for several regional, national, and international retailers. Travidia ran pilot projects for these retailers, proving its proprietary AdTabs system and simultaneously launching its reputation for strategic development by pioneering innovative features to the system which are now industry standards.

After significant research and development, Travidia expanded retail operations to release a prototype version of AdTabs conversion for newspaper ROP display ads on the Web. This product set an industry benchmark as well. Travidia now serves well over one hundred media sites.

Travidia Today

With over seven years of market-proven experience in this critical space, Travidia has literally pioneered growth in the print-to-Internet segment of the online advertising business. Travidia is a “thought leader” and viewed as an innovator in the industry.

Travidia's partner base includes major media organizations and retail advertisers including:

• Orchard Supply Hardware (OSH)
• Red Lobster
• The San Francisco Chronicle
• St. Louis Post-Dispatch
• The Dallas Morning News
• Scripps Newspapers (15)
• Canwest Newspapers (11)

Travidia's Marketplace Suite of products and services include: print ad conversion for the Internet, Traffic Builders , self-serve advertising and online media data analytics. Travidia offers national and regional advertisers and online media organizations a uniquely powerful channel through which to extend reach and frequency with consumers, create new revenue opportunities and drive advertising opportunities online.

Travidia Tomorrow

Travidia’s overall focus, daily efforts and future planning are all clearly directed to improve advertisers’ abilities to communicate with their consumers and visitors’ ability to connect with shopping content that will increase sales. Working closely with our media and retail partners, we are not only able to introduce new technologies that adapt quickly to changing market requirements, but are also able to implement new forms of market messaging to set the standards for future leveraging of the Internet’s capabilities.

Travidia’s mission over the next five years and beyond is very straightforward: "To lead the market in the production and distribution of online advertising.” Travidia will continuously improve our user interface, conversion, production and integration tools for our partners. These expanded integration requirements are dictated by ever-increasing consumer demands for readily available research materials to aid in their pre-purchase decision-making.

A key element of the Travidia “competitive edge” is experience. By identifying, developing, and rapidly deploying new technologies in close coordination with our media and retail partners, we maintain a planning process to adjust to these dynamic customer needs. New ideas are consistently developed, prioritized, and rolled out each quarter. This will continue as we systematically support our partners’ goals through research, focus groups and product development.

In all, Travidia maintains the highest levels of products and services for our partners. These include consultative reporting services, the integration of even more sources of market content into current offerings, and the introduction of additional cross-marketing tools to further increase the effectiveness of our partners' online advertising initiatives.